This is the real-time telemetry application NASCAR fans can use to experience the race when they are not in front of the TV or at the track. This has been our most successful product to date, as some of NASCAR's 75 million fans are now devoted users.
The killer part of NASCAR.COM TO GO is the Trackpass section. Trackpass gives users real-time access to data generated at the track; e.g., speed, position, RPM, position, time-off-leader, flag status, and laps led. It also provides real-time streaming in-car audio so the user can listen to a selected driver talk to the pitcrew during the race.
Additionally, NASCAR.COM TO GO is a flag-ship product in its breadth of offering. NASCAR.COM TO GO has three different real-time application offerings, SMS alerts, wallpapers, ringtones, themes, streaming audio, user messaging, and streaming video.




























